In September 2008, Google and the Open Handset Alliance (OHA) partner, T-Mobile, has released the first Android-powered smartphone in the U.S. market. Android was new, open-source operating system for the wireless industry, developed OHA, of which Google collected in November last year. The introduction of open operating system, designed specifically for mobile telecommunications had the potential to have a significant impact on the market. The case describes the mobile telecommunications industry landscape Google has faced, and the incentives, the dominant search provider would have to start the project Android. The case also describes the challenges faced by Google, and the Android operating system. Studying the dynamics of the wireless industry are available in the event that you might consider Google had the potential to become a Cross Boundary Disruptor (XBD) in the wireless industry. “Hide
by Robert A. Burgelman, Amanda Silverman, Christof Wittig, David W. Hoyt Source: Stanford Graduate School of Business 33 pages. Publication Date: July 28, 2009. Prod. #: SM176-PDF-ENG
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