The history of Google, business model, management structure, corporate culture, and the processes of innovation management. Google reviews recent strategic initiatives and the threats they pose to Yahoo, Microsoft and others. Asks what Google should do next. One option is to focus on the core competencies of the company, ie develop the best solutions for searching and monetization them through targeted advertising. Another option is to manage the new arenas, for example, build Google into a portal like Yahoo or MSN, Google expanded role in e-commerce for the search to encompass a more active role as an intermediary (eg, eBay) facilitating transactions, or the call position on Microsoft desktop software development to compete with Office and Windows. "Hide
by Benjamin Edelman, Thomas R. Eisenmann Source: Harvard Business School 12 pages. Publication Date: February 15, 2010. Prod. #: 910032-PDF-ENG
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