The case explains the scenarios surrounding Google's reconsideration of its China technique. Google formally revealed in January 2010 that its Chinese site, Google.cn, experienced cyber attacks from within China. Google even more revealed that, as an outcome, it had actually chosen to reevaluate its technique to China, consisting of the choice of a total exit from the Chinese market.
The case provides Google's efficiency in China, the information of the cyber attack and the heated public conversation following Google's statement. Students are asked to think about actions that Google must take and the matching, underlying reasoning.
PUBLICATION DATE: June 18, 2010 PRODUCT #: 910E11-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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