Describes the evolution and growth of Gome Home Appliance and its recent restructuring in the context of fierce competition in the home appliance retailers. In just 15 years, the founder of Gome Huang Guangyu, led the company to grow to the largest home appliance retail chain in China in terms of sales. Despite the impressive results, however, the company felt the pressure of the internal management and external competition. To respond to these challenges and environmental change in the industry, Gome major organizational restructuring started in October 2002. "Hide
on Dongsheng Zhou, Kevin Lv Source: Richard Ivey School of Business Foundation 26 pages. Publication Date: November 17, 2005. Prod. #: 905M65-PDF-ENG
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