Global Managers Perceptions of Cultural Competence Harvard Case Solution & Analysis

To work effectively in the global business arena, managers need a strong set of cross-cultural management skills. When working with customers, employees and other stakeholders in the country or abroad, managers with cross-cultural competence, a distinct competitive advantage in the multicultural market. Despite a general recognition as a valuable asset to the business, cross-cultural competence is difficult to determine. This study attempts to make sense of a complex term from the point of view of a practitioner. Intercultural competence means that global managers? From their point of view, what aspects of the culture of business people need to know? From the universe of cultural beliefs, values, attitudes, and country-specific information that needs to executive power, with limited time to focus on developing a base level of cultural competence? This study asked the Mexican managers that they need to know about the culture, to do business with the United States in the process, they have consistently identified some key components of cultural competence. The answers were surprisingly similar between managers, indicating they had a clear idea of ​​what cultural required are the most important for global leadership to learn. The results show a working definition of cultural competence for global managers. This study also provides business coaches and teachers the content basis for short-term training programs, based on the perception of global managers of intercultural competence. "Hide
by Christine Uber Grosse Source: Business Horizons 8 pages. Publication Date: July 15, 2011. Prod. #: BH437-PDF-ENG

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