Global Fun: The Internationalization of Theme Parks Harvard Case Solution & Analysis

Fictitious private equity firm considers whether to buy an international business park theme LEGO Group. Considers the origin of theme parks in the U.S., international expansion of the Disney parks in Tokyo and Paris in 1970, and the theme park business expansion LEGO Group from his home in Billund, Denmark, UK, Germany and the United States. The LEGO Group has now announced that it intends to sell the business. Explores the rationale for international business theme park and, in particular, drivers of profitability parks in different locations.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Jeffrey J. Jones, Steve Shaheen Source: Harvard Business School 25 pages. Publication Date: July 12, 2005. Prod. #: 806018-HCB-ENG

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