Following a five-year search for a prosperous, technologically-driven branded consumer products company with international growth potential, The Gillette Company announced its planned acquisition of Duracell.
The focus of the case is on evaluating the hazard of Duracell and the measurement of a discount rate for valuation. The case is especially rich because of the changing risk profile of Duracell.
Publication Date: 09/11/1997
This is just an excerpt. This case is about Finance
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