Industries are born and become influenced by changes in technology, demographics, regulation and so on. But there can be no actual transformation, if companies or entrepreneurs to discover new models that allow them to use these changes and turn them into business opportunities. The history of home video-game industry is a perfect example of how the interaction between competitors creates industry defines its future development. Since the industry emerged, companies such as Atari and Nintendo have made strategic decisions and the business models that have influenced the industry as we know it today. Against this background, the author considers what makes the business model, the different types of changes the industry and strategic levers that companies can use to ensure that the industry operates changes in their favor. "Hide
by Joan Enric Ricart Costa Source: IESE-Insight Magazine 8 pages. Publication Date: March 15, 2010. Prod. #: IIR019-PDF-ENG
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