General Motors (GM) was the story of a bold strategy in various areas, including the creation of Saturn, the development of global operations and forming strategic alliances with Fiat, SAIC and Daewoo. Non-market strategy includes conducting government financial assistance to cope with new environmental regulations, and agree on very expensive health care and pensions. Meanwhile, GM was unable to create a strategy to compete effectively with foreign automakers. By 2005, the number of strategic decisions GM, seemed irrelevant. Some that have been made for short-term benefits had disastrous long-term consequences, and GM performed poorly in comparison with other global automakers. Many policies seem disconnected, lacking a common vision or purpose: GM faces a serious crisis. In 2005-2006, GM introduced a few new strategies. Whether these strategies can achieve sustainable profitability, or whether they will also lead to undesirable consequences, was the subject of value for employees, shareholders and governments around the world. "Hide
by David W. Conklin, Daniel Cadieux Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: October 28, 2005. Prod. #: 905M59-PDF-ENG
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