General Mills Inc.: Yoplait Custard-Style Yogurt (B) Harvard Case Solution & Analysis

Yoplait director of new product development completes plans to introduce national custard-style Yoplait. Based on the results of a mini-market testing and laboratory tests BAZ market. "Hide
by John A. Quelch, John L. Teopaco Source: Harvard Business School 19 pages. Publication Date: 06 May 1986. Prod. #: 586088-PDF-ENG

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