Gary Hirshberg and Stonyfield Farm is the story of the vision of one entrepreneur and traveling to create a market-leading, environmentally responsible business, based on the principles of quality, organizational coherence and stability. A former environmental activist, Hirshberg built Stonyfield Farm (organic yogurt producer based in New Hampshire), compared to seven cows in business operations, which in 2010 was $ 360 million in annual revenues. The narrative focuses on early turbulent years of the company yogurt and excitement and uncertainty of business life. The case also details a flexible, innovative marketing company created to expand its customer base, meaning that it is designed to grow and retain the loyalty of customers, and the strategy it employed to penetrate the highly competitive yoghurt and dairy categories all over the country. Throughout the reader will encounter problems that Hirshberg, his colleagues and his family faced as they (all) have been working to create a business with a strong commitment to sustainability and high quality - a commitment rooted in devotion Hirshberg in spreading the "gospel" of organic products consumers. "Hide
by Nancy F. Koehn, Nora N. Khan, Elizabeth Legris Source: Harvard Business School 45 pages. Publication Date: March 21, 2012. Prod. #: 312122-PDF-ENG
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