Future of Avons China: Direct Sales Retail Sales or Both Harvard Case Solution & Analysis

April 9, 2005 the world's leading direct sales cosmetics company, Avon, received exclusive rights from the Chinese government to test direct selling model in China. This gave Avon rare opportunity to expand your business, especially given that the demand for cosmetics in China increased in recent decades. Since China banned direct sales model in 1998, Avon has successfully adopted the traditional sales model of boutiques and stores counter. Although the direct business model worked well for Avon in almost all other markets in the world, the traditional sales model has been very successful in China. As the Avon to take this opportunity of direct sales in China? "Hide
by Zhigang Tao, Dongya Li, Isabella Chan Source: University of Hong Kong, 12 pages. Publication Date: May 26, 2007. Prod. #: HKU705-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.