Entrepreneurial firms packaging products, which has developed a revolutionary technology that keeps fresh produce and flowers fresh for much longer faces strategic growth solutions. CEO Bob Wright must decide how best to bring a unique package of the company on the market. Technology holds the promise after a long phase of development, but packaging is more expensive, and Wright and his team must convince the stakeholders in the industry in packaging costs. "Hide
by Jose Alvarez, V., Ryan Johnson Source: HBS 24 pages. Publication Date: November 24, 2010. Prod. #: 511059-PDF-ENG
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