Faced with an increase in the market focus on customer satisfaction, combined with the success of General Motors "Saturn Division" no bargaining "prices, Ford Motor Co is considering selling culture within its dealers and discusses how to implement policies that will change this culture." Hide
by J. Gregory Dees, Mark Boatwright Source: Harvard Business School 22 pages. Publication Date: December 2, 1993. Prod. #: 394073-PDF-ENG
Related Case Solutions & Analyses:
Lynton V. Harris & Madison Scare Garden (A)
Guaranty Trust Bank Plc. Nigeria
Manufacturing at ALZA: The Right Prescription (A)
Deaver Brown and Cross River Inc.
Youve Just Got to Fire Him (B)
Work Methods Design Exercise
Grupo Industrial Alfa S.A.–1982
Peter Jepsen
GE Healthcare (A): Innovating for Emerging Markets
Knowledge Creation at Eisai Co., Ltd.
