In 2010, the entrepreneur tries to enter the Canadian market fuel additives, selling a product - the power of the Earth (PCF) fuel and engine conditioner. FFE is produced in the United States and Canadian businessman product license. Unlike many of its competitors in North America, products FFE, have been proven to deliver the benefit specified on the package, but the dilemma is that the entrepreneur that any other product on the market claims to offer "proven" results, as well, although most of these claims unsubtantiated, false or exaggerated. Task of the entrepreneur is to understand, from a marketing perspective, the key selling features of FFE product that will resonate with its target groups. "Hide
by Matthew Thompson, Ken Mark Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 24, 2011. Prod. #: W11526-PDF-ENG
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