Focusing the Concept of Social Marketing Harvard Case Solution & Analysis

Examines the social marketing situations that are problematic for making the generally accepted principles of marketing. In addition to discussing how they are different note addresses the underlying causes and suggest alternative ways of thinking about these problems. "Hide
by V. Kasturi Rangan, Sohel Karim 16 pages. Publication Date: May 15, 1991. Prod. # 591 047-PDF-ENG

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