Focused e-Tail Measurement and Resource Management Harvard Case Solution & Analysis

Here is a framework drawn from the two-and-a-half-year study, a strategic measurement and assessment of customer value offers for those who live in or enter the world of electronic tail. The first part provides a measurement framework for the cost of the fence is going to e-tail. The second defines the reporting structure to focus briefly on the financial result (s) of the decision guidance. Examples are used to illustrate the e-tail complete analysis of production costs and profit analysis of the differential. The figures show that seemingly small changes in revenue and direct costs per unit of the model can have a significant impact on the profitability of the product line. Activity-Based Costing (ABC) can play an important strategic role in creating and maintaining a successful eBusiness tail. Without the ABC system of measurement, online stores will not be able to control what they do not know. "Hide
by Thomas L. Zeller, David R. Kublank Source: Business Horizons 8 pages. Publication Date: January 15, 2002. Prod. #: BH070-PDF-ENG

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