The case focuses on the retail industry in diamonds by the end of 2008, with the United States in the economic downturn. All diamond retailers affected by the crisis and face a critical look at their strategies. Given the performance of the basic information on the Blue Nile, Zales, and Tiffany, students are invited to consider the strengths and weaknesses of each business model in order to understand the business models that are better suited to handle the recession. "Hide
by Sunil Chopra, Roby Thomas Source: Kellogg School Management 11 pages. Publication Date: December 31, 2008. Prod. #: KEL394-PDF-ENG
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