The largest retailer of diesel fuel in the U.S., Flying J, rethinks its strategy of growth as the economy turns. Its main customer base, owner operated truck drivers face higher costs of doing business. Still Flying J is considering increasing the price of diesel fuel. "Hide
by Rohit Deshpande, Lauren Barley Source: Harvard Business School 25 pages. Publication Date: April 25, 2008. Prod. #: 508074-PDF-ENG
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