Fitness Anywhere Harvard Case Solution & Analysis

Begins with a description of a typical day in the life of Randy Hetrick, founder and sole full-time employee fitness-Anywhere. Hetrick starts his working day on Friday, September 10, 2004, at 6:00 am, 8:30 pm, he did a lot. However, he was only able to get to a few points on his morning list. . . and the list is growing every day. Chronicles of a fitness-Anywhere - as Hetrick developed a product as Navy SEAL, which he assembled a business plan for the commercialization of the product for two years at Stanford University Graduate School of Business and its first full year, 2003/2004 year. Describing the first full year of operation, the focus is fundraising Hetrick, product development, and the three market segments that it has targeted - military, commercial fitness health and retail. As of September 2004, Hetrick overlooks the main themes of his list, the activities to be carried out for the military, commercial, and retail sales, events related to the protection of intellectual property products, the completion of a business plan, deciding its strategy of raising funds and attracting capital to the company operates out of him,. recruitment and its core team "Hide
by Garth Saloner, Jim Ellis, Alexander Tauber, Andrew Tauber Source: Stanford Graduate School of Business 15 pages. Publication Date: April 20, 2006. Prod. #: E211-PDF-ENG

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