Describes the key events in the launch Federal Express. The contours of the value proposition of the company and gives an overview of the main competitors in the air cargo industry. This case is used with Teledesic (to reduce), HBS 9-804-096 number that describes the failed project to the value proposition is similar to Federal Express. A revised version of the previous case. "Hide
by Christopher Lovelock Source: Harvard Business School 3 pages. Publication Date: November 18, 2003. Prod. #: 804095-PDF-ENG
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