Exxon: Communications After Valdez Harvard Case Solution & Analysis

Focused on communication since March 24, 1989 Alaska oil spill caused by the Exxon Valdez. Includes text Exxon Chairman Rawl in an "open letter" in the April 3 newspaper advertising. Address the timing and content of corporate communications and actions after the crisis. "Hide
by Stephen A. Greyser, Nancy Langford Source: Harvard Business School 2 pages. Publication Date: September 30, 1992. Prod. #: 593014-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.