This case relates announced a five prominent acquisition late 1990, and asks the student to offer pre-integration strategies in the target firm buyer. Five acquisitions America Online / Time Warner, British Petroleum / Amoco, Daimler-Benz/Chrysler, Union Pacific / Southern Pacific and Warner-Lambert/Agouron Pharmaceuticals. If goals are: 1) Provide liaison merger integration approach to the strategic rationale for the acquisition, and 2) to consider a number of possible problems in the successful post-merger integration, and 3) study the varieties integration strategy, especially around solutions for autonomy of the target company as part of the buyer, the importance of interdependence between the buyer and the purpose and need for the speed of integration.
This Darden study. "Hide
by Robert F. Bruner, Chad Rynbrandt Source: Darden School of Business 7 pages. Publication Date: October 27, 2000. Prod. #: UV0464-PDF-ENG
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