Business school publications are broadly criticized for their dearth of managerial or educating relevance. However, academics create multiple types of publications, and business schools serve a broader range of stakeholders.
These other stakeholders in many cases are fundamental to the schools' goals and may be critical in getting resources. These stakeholders probably prefer to see scholarship that's important for professionals or for scholars. They may favor scholarship that's ethically important or regionally relevant and otherwise distinct from the model that pre-dominates U.S. journals. Technologies are now available to measure the impact of writings in a far wider range of places covered by the Social Sciences Citation Index in the Web of Science. Moreover, a wider range of measures, for example the size of writings' readership, may be needed. We present some recommendations and contemplate these issues, asserting that a deliberate strategy should not be followed by faculty evaluations and not necessarily conform to the standard default option.
PUBLICATION DATE: May 15, 2013 PRODUCT #: BH532-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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