Employee Engagement and CSR: Transactional Relational and Developmental Approaches Harvard Case Solution & Analysis

This article discusses the importance of corporate social responsibility (CSR) to attract employees, including its effect on their motivation, identity and a sense of meaning and purpose. It explores three different ways that companies do their employees on CSR: a transactional approach in which programs are implemented in accordance with the needs of employees who want to participate in the company's CSR efforts, the relational approach, based on the psychological contract that emphasizes social responsibility;. and evolutionary approach, which aims to enhance the social responsibility of the company and develop their employees to be responsible corporate citizens "Hide
by Philip Mirvis Source: California Management Review 25 pages. Publication Date: Aug 01, 2012. Prod. #: CMR517-PDF-ENG

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