EMERGING NOKIA Harvard Case Solution & Analysis

EMERGING NOKIA Case Solution 

Nokia is the leading Smartphone providing company in the world. Nokia was originated in 1865 in Finland. The name of the company originated in 1871. At that time, the CEO of the company was Stephen Elop. Nokia provides its product worldwide as per the demand of the customers and also offers services such as music, navigation and maps.Currently, Nokia has approximately 90981 employees around the world. In 2003, the company earned total revenue of 12.72 billion euro and the value of its assets was 25.19 billion Euros.  As per the analysis, it is identified that the company’s total net income value from 615 million Euros and its market share increased to 8.2% (Smart Phone).

emerging nokia case solution

emerging nokia case solution

VISION

“Nokia vision is to connect peoples”

MISSION

“The mission statement of Nokia is to identify new attractive mobile network incorporation with the Microsoft. The organization wants to develop the growth market in which it bring more profitability. The group also seeks to develop those services, which create value for customers and meets its needs and requirements.”

INTRODUCTION OF CASE

 The fundamental question that arises in this case is that how the organisms make and confirm the competitive advantage and make because an average benefit of the business.  Nevertheless, as the environment of subjects and the different societies are the dynamic systems, without end in the instability, therefore it faces intense competition to reach an adjustment in both systems and consequently to obtain the competitive advantage.  This article will firstly analyze and consider the balance market to take and the based resource approaches in the college student opinion. These two tactics would have to be observed in order to follow the debate. Moreover, the article examines the strategies of Nokia and empirically justifies the reverse and balancing association among all both approaches. In the course of development of Nokia, the company could balance both its approaches. Once the organization failed to adjust both methods, then in the year 2004 the company made loss and its market share was negatively affected and as a result this decreased its profit.Nonetheless, the company soon recovered as it kept an eye on the tendencies of the market, and simultaneously its high internal forces neutralized the outside threats. In addition to this, Nokia has maintained its profitability and its market share in the industry,as well as it has kept its position more stable in the economy. Furthermore, this article also evaluates the strategies of Nokia in terms of developing and estimated methodologies.

PROBLEM

 Although the strategy of Nokia on the new markets has been successful however, the loss faced by the company in the markets of India and China with market shares of 60% and 40% shows that the position of the society had worsened regarding the developed markets. Nokia led the portable telephone market in North America, and Europe in the nineties.However, Nokia has been unable to maintain its position against companies such as Apple, Samsung, and RIM. At the end of 2000, the market share of Nokia in the United States reduced to 33% and in 2002 it fell to 10%. Moreover, the revenue of Nokia also decreased by 15% in Europe. The question, which arises, is that if Nokia further operates on the developed and developing markets, then it needs to identify which strategies should it pursue in order to cater these markets. Moreover, this report will examine the environment and its current internal situation of Nokia and will provide a plan due of endorsement, to address this problem...................

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