Describes the efforts of Dupont, to build commercial markets for its miracle fiber, Kevlar. Initially, he wanted to create a market for the cord Kevlar tires, primarily because of its existing tire cord business languished. This market has never developed, even after Dupont spent several hundred million dollars. Rewritten version of the previous case. "Hide
by Clayton M. Christensen Source: Harvard Business School 10 pages. Publication Date: May 28, 1998. Prod. #: 698079-PDF-ENG
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