Dropbox is a venture of Silicon Valley startup, founded in 2006, which provides online storage and backup services to millions of customers using the "Freemium" (free + premium offers) business model. The case tells the story of Dropbox from concept until mid 2010, when the founder / CEO Drew Houston must make strategic decisions about the new product, as the target of corporate clients, and whether to continue the distribution deals with manufacturers of smartphones. "Hide
by Thomas R. Eisenmann, Michael Pao, Lauren Barley Source: Harvard Business School 22 pages. Publication Date: January 19, 2011. Prod. #: 811065-PDF-ENG
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