Dove: Evolution of a Brand Harvard Case Solution & Analysis

Examines the evolution of Dove from functional brand brand in terms of after Unilever defined it as masterbrand, and has expanded its portfolio to cover the entries in a number of sectors beyond the original bath soap category. Development leads to the brand team to take a fresh look at the cliche beauty industry. As a result of the disputed real beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and particularly social media networks such as YouTube, to manage disputes.
Video supplement available for purchase through the customer service department Harvard Business Publishing.
This event is accompanied by a short video for Premium Teachers to show in class. To view the video, or to show the students, click on the video icon. “Hide
by John Deighton Source: HBS Premier Case Collection 13 pages. Publication Date: October 10, 2007. Prod. #: 508047-PDF-ENG

Buy Case Analysis/ Solution

Search Case Solutions

Like Us And Get Updates

By: Rashid Azar