As Mr. Li Chunrong visited a new car assembly plant Dongfeng Passenger Company in Wuhan, China, he reflected on the position of his business unit was in: late. As a state enterprise Dongfeng took numerous joint ventures for the production of automobiles under foreign brands, but his foray into selling cars under its own brand has just started recently, and now the device encountered a crowded market filled with fierce competition. When he returned to the office, he reflected on the time it takes to establish a brand Dongfeng. Whether its business units to grow strong enough in its five provinces geographic focus to other hungry competitors looking for submerged growth in these segments of the market? Or they have to go more aggressively attack the coastal areas with the new 2000 cc model will be launched at the end of 2011?
To enhance their effectiveness, color cases should be printed in color. "Hide
by Willy Shih, Nancy Hua Dai Source: Harvard Business School 25 pages. Publication Date: 03 Oct 2011. Prod. #: 612029-PDF-ENG
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