In the late 1980s, Disney, Michael Eisner, the Director General of the synergy in the organizational structure of the company. Synergy Group is responsible for storing all divisions of Disney information and updates on the company's projects and marketing strategies. "Hide
by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 2 pages. Publication Date: August 17, 1998. Prod. #: 899042-PDF-ENG
