This case is the size of Advisors Fund (SIF) 's decision to enter the pension market with its new "Dimensional Managed DC" product, a complete solution for retirement, aimed at providing investors with what they really wanted: the same standard of living in pension, which they at work. The case examines the problems of entering the highly competitive pension market, introduces students to the large literature on the behavioral biases of individual investors, and asks students to evaluate the innovative financial products designed to automate the process of retirement investing. "Hide
by Lauren H. Cohen, Christopher Malloy Source: Harvard Business School 23 pages. Publication Date: January 25, 2012. Prod. #: 212068-PDF-ENG
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