De Kuyper Royal Distillers: Three Centuries of Succession Harvard Case Solution & Analysis

"De Kuyper Royal Distillers, is a 300-year-old family business in the Netherlands and produces a wide variety of liquors in the world. Firm always owned and operated family De Kuyper. In 2009, Bob de Kuyper, the tenth generation to own and run a company, resigned from his post Managing Director and an outsider, Ben van Doesburgh, was brought in as interim manager. event begins in January 2010 and puts the student in the position of Marc De Kuyper, eldest son of Bob De Kuyper. Mark, aged 31, has worked for an outside firm to junior marketing point. he has a strong desire to become the next managing director of the family firm, and is trying to decide how to convince his father, the family and the supervisory board of the company, he has the possibility of eventually take the lead role in the family business. Yet , up to this point, Mark did not do well in school or with his career. Thus, his family and the supervisory board of the company is not confident in their ability to guide. He did, however, have a great passion for the family business, and a very creative and entrepreneurial. challenge for the students is to provide advice on succession De Kuyper Royal Distillers, is there a future for Mark in the family firm, and what it can do, if anything, in the sequence of the process. "" Hide
by Venessa M. strike Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: August 24, 2011. Prod. #: W11129-PDF-ENG

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