In 2008 Daqi was one of the largest Internet portals for user content and key word-of-mouth marketing provider in China. Grace Zhou, CEO Daqi, was considered the risks and benefits of expanding services Daqi three new domains, news, music and popular bloggers. Each potential area expansion Daqi offer extensive benefits, such as greater opportunities for growth, as well as risks, including private lawsuits, government censorship, and significant capital investment. The case focuses on how Zhou must weigh the pros and cons of expansion as in each of these three areas, as well as the possibility of a merger. "Hide
by Robert C. Pozen, Rick Armbrust, Tony Zhang Source: Harvard Business School 31 pages. Publication Date: May 21, 2009. Prod. #: 309113-PDF-ENG
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