Danielle Marcoux at AdNet2Win Technologies Harvard Case Solution & Analysis

Danielle Marcoux, Director of Web Design in technology AdNet2Win, must decide how to resist Charles Davide, chief technology officer and head of the project team charged with overseeing a major upgrade of its own loyalty platform customers. Davide has kept tight control over the development and has not allowed the project team to discuss the complex issues or to compete with each other. Brand decides she must confront Davide about his approach to the management before the team loses its commitment to the development effort. "Hide
by Anthony J. Mayo, Joshua D. Margolis Source: Harvard Business School 2 pages. Publication Date: August 3, 2011. Prod. #: 412039-PDF-ENG

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