Excellence in the use of customer information and the use of his membership of the group GM is one of the strategic options that GMAC Insurance General Manager Gary Kusumi considering. GMAC Insurance, a wholly-owned subsidiary of car insurance General Motors, formed by the merger of two small insurance companies, is at a strategic crossroads. Progressive changed competitive environment with excellent pricing, Kusumi and now have to decide to compete on the ability to use customer information for pricing, or even more awards can be found in raising a family connection to GM. However, despite the joint sale of cars and auto insurance is common in many countries, the ability to do this in the GM called into question several significant organizational stumbling block. "Hide
on F. Asis Martinez-Jerez, Nathan Mangum, Joshua Bellin Source: Harvard Business School 15 pages. Publication Date: May 25, 2006. Prod. #: 106073-PDF-ENG
Related Case Solutions & Analyses:
Pacific Community Ventures & Galaxy Desserts: Community Development through Private Equity Investing
Prime Micro Inc.
Airbnb (A)
The Auction for Travelport (B)
Northern Forest (F): Policy Alternatives
Leading the Josie Esquivel Franchise (B)
LG Investments, LLC: A Family Business in Generational Transition (D)
Leadership Development at Goldman Sachs
Hospital Corporation of America
Action Pan for Super 8 Motel-Guelph
