Creating Business Value with Analytics Harvard Case Solution & Analysis

As the flood of data continues to grow, more and more companies are under increasing pressure to develop systems that create and business value and competitive advantage. According to a survey conducted by the MIT Sloan Management Review, in partnership with the IBM Institute for Business Value, more than 58% of the more than 4,500 respondents said their company had a competitive intelligence value, compared to only 37% who thought it last year. They found that, instead of the right tools, technology and people, organizational factors are the most important predictors of the ability to create a competitive advantage. Managers who responded to the survey give support to management, analysts, including top-down mandates, and analysts have sponsors and champions as key, in addition to the practice, such as the use of analytics to identify and address strategic threats and opportunities. Data-oriented organizational culture has three main features: (1) the analyst is used as a strategic asset, (2) management support analysts in all organizations, and (3) an understanding of widely available to those who need them. In addition, organizations that excel at using sophisticated analytics in its management information, and have the real experience of analysts. Way to the development of these skills takes time and has some problems. The authors summarize each, and suggest ways to assess the current organizational culture and approach to select the best chance of success. "Hide
by David Kiron, Rebecca Shockley Source: MIT Sloan Management Review 7 pages. Publication Date: 01 Oct 2011. Prod. #: SMR403-PDF-ENG

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