Sheldon Elman, Founder and CEO MedISys Health Group, Inc, a provider of corporate health services, has decided the company needs a web presence. France Mailhot, Vice President of Operations, has been tasked to implement this idea. In order to do this, it must identify the needs of the company in respect of the website, to set achievable, measurable goals, and otherwise see in the implementation and administration of the site. She is faced with two major problems: the necessary information and building consensus in the organization. The case forces the reader to consider the role of the Internet in the marketing strategy of the service organization, and the possible obstacles that must be overcome in order to be successful. "Hide
by Michael parents, Stuart Elman Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: October 26, 1998. Prod. #: 98E011-PDF-ENG
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