This case can be taught in courses on entrepreneurship and marketing. It follows born businessman and former successful franchisees McDonald `s, who, guided by the motto of No is not an option, its growing business in the world's fastest automated bakery. In order to attract and retain skilled labor, her company has provided the best benefits a company can buy and pay for the training of its personnel, necessary for success in the workplace, which, combined with the policy of promoting from within, increased worker loyalty. By 2008, she was ready to take the next step and "build bakeries worldwide McDonald's." "Hide
by Edward D. Hess, Gosia Glinskaya Source: Darden School of Business 12 pages. Publication Date: September 24, 2009. Prod. # : UV2043-PDF-ENG
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