Tracy Randall, president and founder of Cooking.com, examines the notion of "value for use" in the retailer's Internet. Need for further sales growth, combined with the need to reduce costs, putting pressure on Randall, to make sure that you create a work of the centers of provides products that offer the greatest profit potential, not only the highest gross margins. Company is working with various models of performance, but it is certain, Cooking.com has the optimal combination. "Hide
by Timothy M. Laseter, Elliot Rabinovich Source: Darden School of Business 12 pages. Publication Date: March 8, 2001. Prod. #: UV3562-PDF-ENG
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