Control Data Corporation is considering its response to the murder of a prominent human rights activist Martin Luther King. Four months before, William Norris, president of the Minneapolis computer company is seeking to build a factory in a low-income area of Minneapolis, but with the increasing pressure on businesses to respond to the needs of the city and to increase minority recruitment, Norris urges companies to consider another building urban plants , this time in Washington, DC "Hide
by Tom Nicholas Source: Harvard Business School 33 pages. Publication Date: November 15, 2007. Prod. #: 808096-PDF-ENG
Related Case Solutions & Analyses:
Rejuvenating Wal-Marts Reputation
Taco Bell–1994
Getting the Right Payoff From Customer Penalty Fees
LinkedIn: Transformation Driven From Within
Spontaneous Virtual Teams: Improving Organizational Performance Through Information and Communication Technology
Saving Customers at Vigil Home Security
The Future of Same-Day Delivery: Same as the Past?
Gillette Company (E): Procter & Gamble
Lean Methodology: Selecting and Executing a Personal 5S Application Project
Big Spaceship: The Evolving Agency
