The largest producer of wine in Chile faces the challenge of prices relative to the value of positioning. Its highest quality wines, not competitively priced at retail, because "Made in Chile" means great value and low price. "Hide
by Rohit Deshpande, Gustavo A. Guerrero, Ezequiel Reficco Source: Harvard Business School 24 pages. Publication Date: August 21, 2008. Prod. #: 509018-PDF-ENG
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