Tells the story of the rise and fall of Atari Corp, the dominant player in the arcade games and home video in the 1970s and early 1980s. During this time, Atari grew from $ 500 initial investment of $ 2 billion in revenue in the year the company, becoming the fastest growing company in the history of the United States. Wild ride came to a stop in an accident in 1983, but when the bottom fell out of the video game market, partly as a result of actions of Atari (or inaction). This is part of a series of cases study of the competitive dynamics in the home video game industry from 1970 into the new millennium. Rewritten version of the previous case. "Hide
by Peter J. Coughlan, Debbie Fryer Source: Harvard Business School 11 pages. Publication Date: February 12, 2001. Prod. #: Seven hundred and one thousand and ninety-one-PDF-ENG
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