Coloplast AS – Organizational Challenges in Offshoring Harvard Case Solution & Analysis

Future global strategy Coloplast production was based on the movement of production of mature product lines for the low-cost, such as Hungary and China, while the most creative and innovative activities (pilot production, acceleration and range of services) were in captivity in Denmark. Large-scale project to the periphery, in the first volume of production, and then, perhaps, other activities in Tatabanya, Hungary is a significant shift in operational strategy for Coloplast, resulting in a number of organizational and managerial tasks. An important feature of the case is a surprise to the leadership team, as it was difficult to globalization of operations, despite the international experience Coloplast network operating subsidiaries in more than 26 countries. The management team has learned a lesson about the importance of a structure, organization and thinking on the spot when the periphery of the production. International sources is obviously very different from selling internationally as it involves the entire organization. The learning process of the management team and the problems they face is revealed in this case. "Hide
by Torben Pedersen, Jacob Pyndt, Bo Nielsen Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: July 25, 2008. Prod. #: 908M31-PDF-ENG

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