Coco Chanel: Creating Fashion for the Modern Woman (A) Harvard Case Solution & Analysis

Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and establish a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and America.

Within their articulation of clean, classic lines, her layouts set a standard for clothes and women's fashion, useful from 1910 through to the 1960s. She created several iconic but understated basics of many women's wardrobes, including her touch cardigan and suit, the quilted handbag with a chain-link strap, which left its wearer's hands free, and "the little black dress," all of which continue to be part of women's wardrobes today in some shape and form. Chanel expired in 1971 leaving the future of its particular direction and the brand doubtful.

PUBLICATION DATE: November 17, 2011 PRODUCT #: 812001-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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