Focused on competitive interaction between Coca-Cola and Pepsi-Cola in particular, and the effect has to dominate the other industry players. Coca-Cola and Pepsi competitive strategies discussed in-depth analysis, the behavior of each firm is used to demonstrate the influence strategic choices have on the future development of the industry. He taught in the section entitled "Forecasting competitive behavior" Competition and Strategy course and should be taught in conjunction with the note in the U.S. soft drinks in 1986. "Hide
on Andrall E. Pearson, Constance L. Irwin Source: Harvard Business School 7 pages. Publication Date: January 16, 1987. Prod. #: 387108-PDF-ENG
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