Coach U is a virtual training firms offer "coaching" of individuals, groups and corporations through teleclasses held by conference call. Coaching is a relatively new style of management that can detect targets and activities aimed at achieving particular career or personal life goals and objectives. Coach U succeeded in providing coaching services in the United States, but would like to get into Asia. The prevailing attitude of government, particularly in Asia, focused on control, order, and respect the fact that people become objectified, measured, and consumed. Coach U approach and content rooted in the American style of management, which is a problem when applied to the Asian market. This case discusses the business model of Coach U, and how it can be profitable in Asia, as well as the need to change the existing model buses U for the Asian market target. Also considered as the web can be used to replace teleclasses as a delivery mechanism which web model can be built, and what technologies can be incorporated to improve the interaction with customers. "Hide
by Julie Yu, Marissa McCauley, Shamza Khan Source: University of Hong Kong, 15 pages. Publication Date: January 2, 2002. Prod. #: HKU180-PDF-ENG
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