Gauri Nanda is the creator of a new product: an alarm clock named Clocky, which, in addition to ringing, rolling around the room to get it to the owner to get out of bed. Surrounded by the media attention and consumer interest, but is still at least a year of opportunity to debut Clocky, Nanda must navigate a series of problems and difficult decisions in order to effectively bring it to market. These include positioning strategy, choosing the right direction, potential partners, manufacturing issues, market research, PR and management. “Hide
by Elie Ofek, Elliot Sherman Source: HBS Premier Case Collection 21 pages. Publication Date: November 7, 2006. Prod. #: 507016-PDF-ENG
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