The case describes the history and business model of Cirque du Soleil (CDS). The case allows the rich discussion and analysis of the business model of Cirque du Soleil, with an emphasis on how it interacts with the activities of MGM Mirage. Le Cirque and MGM business models complement one another: MGM makes important investments in the theaters with the shows, CdS, which are in the middle of the casino MGM, CdS acts as a magnet for traffic for the exclusive customers who spend large amounts of money at the casino. CdS partnership with MGM was extremely profitable. This raises the question of why the delay and opportunism have not destroyed competitive advantage for both entities: What is in the CdS and MGM Mirage business models have led to such a successful partnership? The case is at the stage where Daniel Lamarre (CEO CdS author) is looking for new opportunities for growth. Lamarr considering the likelihood of success first resident Cirque show in Asia, Tokyo Disney Resort, its entry into the market of Macau, and a new partnership with two subsidiaries Dubai World, the sovereign wealth fund of the Emirate. Q: Can Le Cirque find a new model additional relations that will be as profitable as its relationship with MGM Mirage «Hide
by Ramon Casadesus-Masanell, Maxime Aucoin Source: Harvard Business School 21 pages. Publication Date: June 2, 2009. Prod. #: 709411-PDF-ENG
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