CircleLending, an innovative start-up, offers individuals the opportunity to create and manage informal loans between relatives and friends. The company must decide which segment to focus on and how much to raise money from investors. CircleLending is a pioneer in the informal credit market, largely unexplored and poorly understood consumer lending segment. Asheesh Advani, founder and CEO of CircleLending, should assess the relative attractiveness of various segments, including housing, small business, and other loans. "Hide
by Nabil N. El-Hage, Peter Tufano, Daniel Schneider Source: Harvard Business School 19 pages. Publication Date: April 13, 2006. Prod. #: 206137-PDF-ENG
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